Jordan Espeseth: A Real Pro(ducer)
Robert F. Kennedy’s poignant advice, “Only those who dare to fail greatly can ever achieve greatly,” is really inspirational in theory, but it takes a special kind of determination to do something great in life when your road is littered with obstacles.
This hard-to-find never-give-up mentality is how a semi-pro Snocross athlete from Minnesota with dreams of competing in Aspen at the Winter X Games ended up in Texas with his own real estate publication.
Snocross consumed Jordan Espeseth’s life from age 3 to 17. He lived and breathed the sport until retiring just before his senior year of high school. Jordan then found himself committing to something else: higher education. But during his seven years of schooling, he wasn’t entirely sure what he wanted to come next. He completed half of a bachelor’s degree in nursing, received a bachelor’s in university studies from North Dakota State University, and completed a two-year physical therapy assistant degree at a technical school.
The best part (probably much to his parents’ chagrin): Jordan used his physical therapy degree for only seven months. Yep, seven years of college for seven months of applicable employment! Then... he started dabbling. He provided life coaching for a handful of clients and also helped his brother with his point of sales business before moving on to other opportunities.
Small World Connections
Along the way, Brett Martinsen came on Jordan’s radar. After meeting at a personal development seminar in 2016, they became fast friends and business partners, speaking at real estate events and conferences for a network marketing company. Jordan and Brett found themselves traveling from city to city, having a lot of fun and gaining experience (albeit getting quite tired of the Airbnb life). Toward the end of 2017, while at an event in Topeka, Kansas, Jordan met Dianne Collins. An Account Executive for Area Director Nick Najjar, she mentioned Real Producers.
At that point, Jordan was open to a new opportunity. After speaking more about the venture with Nick, as well as with Launch Director Remington Ramsey, he decided to give it a go. Jordan went to training in January 2018. While there, he ran into a familiar face: Gabe Chandler, AD of Cape Fear Real Producers, whom he had met at a real estate event the year before. Small world, right?
Something of Consequence
On February 6, 2018, Jordan spent his 28th birthday driving 17 hours south to Frisco, Texas, moving to the area where his publication would be based.
“It was a bit of a shock to the system. It took a few days to wrap my head around it, but I had a lot of faith. I loved so much what I was hearing about Real Producers and the opportunity that I knew I had to do it,” said Jordan.
Hopeful and excited, he was ready. Personally, though, there was a lot riding on this new endeavor. Jordan wanted something to boost his self-esteem and his confidence in his ability to excel at something that wasn’t just a stepping stone to the next gig.
“In a way, I felt like I’d failed with Snocross, college, physical therapy, and the other entrepreneurial endeavors,” Jordan admitted. “They were all great experiences, but when was I going to finally make it happen? It was a personal quest to prove to myself and others I could do something of consequence.”
When the first sale finally came, it still wasn’t quite a fairy tale from there. Jordan knew he was thoughtfully building his business and doing everything the right way, but it was a long road out of the woods. Unsurprisingly, though, in typical Jordan fashion, he made it through with hard work and dedication.
He credits the combination of a solid foundation laid for his publication and clients, timing, and two great leadership conferences he attended toward the end of 2018 for his breakthrough. He made a commitment to start waking up at 5:30am every single day regardless of what was going on. And he hosted a launch party with more than 200 people in attendance – an overwhelming turnout where, for at least a moment, Jordan felt like a superstar. Within 30 days, he was selling almost $8K monthly. Breakthrough achieved.
He eloquently remembered, “Everything came together in this beautiful moment.”
How much time do we dedicate to the betterment of who we are? We can do it in the privacy of our own home, but it must translate to who we are out in the world. Success is often determined by how we as individuals best operate and pour into that – and the ability to not allow ourselves to go back to our old ways.
“I feel I built [my business] so beautifully, but if I don’t take care of it, it could come crumbling down,” Jordan reflected. “Build it to where everyone’s happy – the real estate agents and the businesses. I’d rather have everyone pleased and loving the product than make more and more [money].”