Given the rise of DIY culture and The Marie Kondo movement, domestic trends have certainly made home organizing “cool,” but many people still struggle to implement or maintain it. That’s where Lindsey Leif and Markay Cunningham’s expertise comes in to save the day with Bee Organized Lincoln.

Before Bee Organized, both women had very different career paths that helped shape the business they’ve built. Originally from Sutton, Lindsey holds a bachelor’s in education and a master’s in school counseling. She spent years teaching elementary school and working as a school counselor before running her own online wellness coaching business. 

Raised in Benkelman, Markay holds a business management degree and spent a decade as a logistics manager, where she developed a deep love of process, planning, and efficiency. After stepping away from the corporate world to raise her family, she was ready to return with a meaningful purpose.

When the pair met through a mutual friend, they quickly realized they shared more than a love for a well-organized space — they saw an opportunity to serve their community in a meaningful way. With a deep respect for one another’s strengths, the two women launched their Bee Organized Lincoln franchise in 2023.

“We both realized we had different skill sets that complimented each other very well and were both effective communicators,” Lindsey explains. “Markay is very organized, dependable and loyal. She’s also amazing at implementing systems and processes and seeing things through, while being extremely understanding.”

Markay grins as she adds: “Lindsey is the most softhearted person I know, she is always the good cop! She’s very business savvy and always has the vision and follow through .. She also has no fear and can network and get up in front of everyone and speak while repping our brand.”

For Lindsey, life at home was the spark that led to their franchise. “Motherhood and my career made it hard for me to keep up with my home, and it began taking a toll on my mental health and frankly exhausted me,” she shares. “As I began organizing and creating systems in my home, I realized if it’s done the right way, it is much easier to maintain!”

Together, they set out to help families, professionals, and individuals experiencing major life transitions get back in control of their homes, and their precious peace of mind.

Bee Organized Lincoln provides more than just home organizing. From packing and unpacking to customizing systems designed around client routines, the team tackles chaos with compassion. They also assist with moving services and life transitions.

“We don’t just organize; we build practical, lasting solutions tailored to your life and routines,” Lindsey notes. “Our organizing process is simple, we patiently listen to our clients and fully understand their wants, needs and struggles while working alongside them.”

“One of my favorite things about organizing is that we not only get to help our clients, but through donations from our clients, we are able to partner with various causes throughout Lincoln in need of specific items that we are able to pass along to them,” Markay notes.

With 10 employees and support from their national franchise, Lindsey and Markay are able to scale their high-touch services while offering cutting-edge resources and communication tools.

“We’re incredibly well supported with business tools and professional organizing resources as part of the Bee Organized franchise, which meant we didn’t have to face the usual uphill battles when starting out as a small business,” Lindsey shares.

Real estate agents, take note: Bee Organized Lincoln is more than just a moving-day helper. The duo has tailored their services to work seamlessly alongside Realtors, offering support at every step of the transaction.

“Our goal is to come alongside agents to bless and enrich their relationships with their clients and grow their business,” Lindsey offers. “Whether we help prep the house to go on the market, help the client purge and pack up, or set them up with customized organization after they move in … We are here every step of the way.”

With a compassionate approach, Bee Organized Lincoln has quickly earned a reputation for efficiency, trust, and transformation.

“We frequently receive feedback about how fast and efficiently we work to help people feel settled with smart, intentional systems,” Lindsey says with pride. 

Beyond the pantries and packing tape, both women say the most fulfilling part of their work is seeing relief on their clients’ faces.

“Hearing how much more manageable their space feels and knowing we helped lift a weight off their shoulders is very fulfilling,” Lindsey says. “Learning that they actually enjoy coming home after work while being part of a smooth, even fun, moving process is icing on the cake.”

But the shift goes deeper than the surface. “There’s now a stronger understanding of how clutter impacts mental health,” Lindsey explains. “Clients aren’t just looking for neat spaces; they’re seeking clarity, calm, and control in their daily lives. Organizing has become a form of self-care and stress relief.”

Outside of running a successful business, Lindsey and Markay stay busy raising their own families. Lindsey and her husband Casey have been married for 19 years and are busy raising four kids: Roman, Archer, Gus, and Georgia, Markay, married to her husband of 13 years, Kirby, have two sons, Rowdy and Hopper.

Both families love staying active and spending time together. And of course, as working moms, both women juggle it all with grace — and a good sense of humor.

“I’m a professionally unpaid Uber driver for my children,” Lindsey laughs. “But I also love fitness and iced coffee on the porch when I can get it.”

As their business continues to increase year over year, Lindsey and Markay are clear-eyed about the future of their industry and confident in their direction. From helping aging parents downsize to supporting newly blended families or first-time homeowners, Bee Organized Lincoln is becoming an essential partner during life’s biggest transitions and both women only see more demand on the horizon.

“As more people recognize the emotional and mental toll of clutter, organizers will continue to be seen as essential — not luxury — support,” Lindsey points out. “Organizing will continue to grow as we support mental health. It will overlap with life coaching, therapy, and wellness, focusing not just on ‘stuff’ but on the habits, emotions, and mindset behind it.”

“And if there is one thing we can hang our hat on, we have an extremely high retention rate,” Markay concludes. “When clients hire us, they always hire us back!”