Will AI Take My Job?

Practical Ways For Realtors® to Implement AI

Did you know Artificial Intelligence (AI) has been studied and developed for a long time? Like 50+ years?! Well, it’s now taking our industry by storm. 

The AI platform ChatGPT has been so successful, that it’s surpassed the growth of some of the world’s most successful companies like Netflix and Facebook. To put things into perspective, it took Netflix three and a half years to get to one million users, Facebook took 10 months, the iPhone took 74 days, but ChatGPT, an AI-based platform, achieved this milestone in just five days. 

So, you’ve heard the buzz about growing AI technology – but how can you actually use it in your day-to-day? Here are some practical ways to get started:

1. Generating Ideas
One of our favorite tools is the aforementioned, ChatGPT. It’s a powerful tool when you are stuck and just need a little help to get the ideas flowing. Here are a few ways our community of Ops Bosses® have been using it:

  • Come up with names for Client Events
  • Find ideas for Pop-Bys
  • Draft emails and newsletters
  • Write scripts for your agents
  • Write job descriptions 
  • Create a list of Blog Post Ideas
  • Write Listing Descriptions
  • Research a topic
  • Write copy for a social media post
  • Create copy for a blog post
  • Write code for website design
  • Write a formula for excel
  • Make a funny poem to make your team laugh

2. Content Creation
AI is a game-changer for content creation. It helps you be more intentional about your marketing efforts, and in way less time. There are several AI tools that specialize in this and can help you:
  • Write a social media copy
  • Write video descriptions
  • Write video scripts
  • Write Nurture emails
  • Write Newsletters
  • Write Blog Posts
Check Out: Copy.ai and Jasper.
3. Text Enhancement
Tired of making grammatical mistakes in your emails or social posts? Or feel like your writing isn’t engaging? There are several tools available that use AI  to analyze your writing for grammar, spelling, punctuation, clarity, conciseness, AND tone - to help you write in a more effective and engaging way. Check Out: Grammarly, Wordtune, and Hemingway.

4. Virtual Tours and Staging
Today’s market requires virtual tours & staging. Virtual staging can take vacant properties or vacant rooms and make them come to life with 3D images of furniture and decor that can be placed in a room to help potential buyers visualize the space. Virtual property tours can help a buyer get a more real-life feel for a home before they go on a tour. There aren’t many DIY ways to do virtual staging or quality virtual tours – we recommend going to the pros on this. Your preferred photographer most likely offers these options. If not, check out BoxBrownie.
5. Image and Video Generation
Creating photo and video content for your business can take a lot of time and resources. You can generate brand-new images and videos with AI or have AI edit your raw images and videos. What are some practical applications of this?
  • Generate engaging images for your marketing
  • Edit images for listings (NEVER to misrepresent, but to help visualize)
  • Edit a video to save you the time of doing it
  • Create a video for your website, social media, or autoplan without having to shoot a real-life video
Check Out: 
Image Generation: Bing, DALL·E 2 and Illustroke.
Image Editing: Autoenhance.ai
Video Generation: Synthesia.
6. Note Taking & Transcription
Wouldn’t it be great if you had a personal note-taker that could record your meetings, take your notes, give everyone their action items, and summarize what was discussed in those meetings? Focus in and save yourself time with AI that can run in the background and do all of those things for you!
Transcription: Otter.ai
Note-taking: Briefly 

Here are a few tips and tricks to help you make the most of AI tools:
  1. Be specific and start with a clear purpose.
  2. Tweak and regenerate responses until you get what you need – teach it to individualize it.
  3. Keep a list of ‘perfected’ prompts to help guide your AI tool.
  4. Be cautious of plagiarism and always double-check the accuracy of AI-generated content.
PS - AI can help leverage your personal life too. 
Try this prompt in ChatGPT. It’s a game changer! (Customize it to your liking!)
“I need a meal plan for a week of family dinners. We have a family of four. We like fish, chicken and low carb meals. No green beans. We need quick, easy prep. I also need recipes. And a grocery list with quantities. Put the list in order by aisle for shopping at Whole Foods.”

In a webinar we recently hosted, the question was asked, “Will AI take my job?” and the answer was, “No, but someone who leverages AI will.” Regardless of how you feel about the answer to this, AI is here to stay. And if you work with AI it can be a tool that helps you accelerate and innovate in your work. 

Christy Belt Grossman is Founder & CEO of Ops Boss® Coaching. Prior to that, Christy was COO of one of the nation's first teams with $1 Billion in sales. Ops Boss® Coaching is the premier provider of education, coaching & community ESPECIALLY for real estate operations professionals who we call Ops Bosses®! www.OpsBossCoaching.com. Blog post  written by Brooke Wilson, Systems Boss at Ops Boss® Coaching.