The Defintion of Success: Tina Caul's Story

Tina Caul’s first day in real estate was September 11th, 2001. She was driving to the office when the towers were hit. “I was so excited to begin my new life at the exact moment when so many had lost theirs. It was a very, very emotional start,” she says.

Tina was 21 years old, studying psychology and social work at Oakland University in Michigan, and had just purchased her first home with her husband when their real estate agent convinced her to get her real estate license. “She was impressed with my knowledge of the area and my ability to find houses before she could,” says Tina. “She even paid for the classes, so I could join her brokerage.”

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Colby Ray
The Revenge Game

In sports, when a player is traded, there is a phrase used to label the game in which that player is up against his former team. That phrase is, “The Revenge Game”. The concept is that an ordinary player gets extra inspiration and vigor to play against his former team. He wants to show them that they made a mistake in trading him, almost to say, “I could have put up these stats for you!”

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Colby Ray
Suzanne Cowden is Embracing Life and Finding Joy

Novelist E. M. Forster once wrote, “We must be willing to let go of the life we have planned so as to have the life that is waiting for us.”

This simple quote perfectly reflects Allen Tate real estate agent Suzanne Cowden’s personal story. Cowden, a Charlotte native, was first introduced to real estate at UNC-Chapel Hill, where she enrolled in a real estate elective course on a whim. This last-minute decision not only allowed her to graduate with a bachelor’s degree in business but also a North Carolina real estate license.

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Colby Ray
8 Closing Gifts for Every Client

Your buyer just closed on her dream home (sigh of relief). Next step: the perfect closing gift.

A closing gift is more than just a nice gesture. It’s a way to improve loyalty and drive referrals. However, pinpointing the perfect gift for your client isn’t always easy. To help, our team came up with several creative ideas to spur your inner gift-giver:

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Grace Sanderson
Are You The Greater Fool?

“The greater fool is actually an economic term. It’s a patsy. For the rest of us to profit, we need a greater fool— someone who will buy long and sell short. Most people spend their life trying not to be the greater fool; we toss him the hot potato, we dive for his seat when the music stops. The greater fool is someone with the perfect blend of self-delusion and ego to think that he can succeed where others have failed. This whole country was made by greater fools.

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Grace Sanderson
Does the Tiny Home Trend Fit Your Lifestyle?

The phenomenon that's sweeping across Pinterest and HGTV: Tiny Homes.

The idea of downsizing, living environmentally friendly, lowering the cost of living, and simplifying your home has widespread appeal -- but are you cut out for the tiny house lifestyle? 

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Colby Ray
Service With A Steill

Service with a smile ... uh, er – Steill. Sure, it is a play on words (made you grin just a little, right?), but really it is the only way to capture the heartbeat and worldview of Justin Steill. Even a casual conversation with him reveals his commitment to making things happen for others, and along the way, great things happen – even selling houses.

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Colby Ray
Fall Trends For Home Staging

It’s officially fall -- the smell of fresh school supplies lingers in classrooms, coffee shops are rolling out their pumpkin spice lattes, and wreaths of orange, red, and gold are on display.

Fall is also a popular time to list a home. Beyond a deep clean, throwing up a fresh coat of paint, and taking down personal photos, here are six easy and economic tips for staging a home in the fall:

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Grace Sanderson
Presence Without Sacrifice

A wood carver, a musician, a father of six, and a successful Real Producers Publisher: Mark Menezes can’t remember the last day he woke up dreading work.

A Publisher going on two years, Mark has learned a lot along the way. With a large family, he wanted a career that would allow flexibility without sacrificing success, and Real Producers allowed him to do exactly that.

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How to Make Crazy Pet-Buyers Happy

Pet owners are a special breed of buyer: they want an open concept floor-plan, granite counter-tops, high ceilings, along with a home that accommodates their best friend, Sparky. When getting to know your client, make sure to factor in their pet’s needs as the home search begins.

Topics to consider when selling to pet-owners:

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Grace Sanderson