Blog

Why Relationships of Influence Are the ROI Your Business Needs

A critical aspect of marketing success – and one that is especially important to those in the real estate industry – is the power of relationships. That's why the true ROI of Real Producers is "Relationships of Influence."

Why High-End Brands Are Returning to Print—And Why Your Business Should Too

In your industry—whether you’re a mortgage broker, home builder, stager, inspector, or any other business supporting the real estate world—one thing is clear: your success depends on relationships with the very best agents in your market.

A Powerhouse Combination: Print + Digital Marketing

Print advertising builds credibility and brand recognition, while digital marketing drives instant engagement and action. Together, they create a high-impact strategy that ensures your name is always in front of the right audience.

The Print Effect: The Science Behind Why Real Producers Ads Stick

In a fast-moving industry where attention is currency, print lasts. It lingers. It engages. It sticks.

Storytelling That Sells: How Print Ads Can Elevate Your Brand in Real Producers

We’ve all seen forgettable ads—the ones that shout “Buy Now!” without offering anything meaningful. And then, there are the ads that stick with us. The ones that linger in our minds long after we’ve seen them. From Nike’s “Just Do It” to Apple’s sleek, minimalist campaigns, the most effective ads don’t just sell—they tell a story.

RP Elevate: Join the Nation's Top Real Estate Titans in Dallas This September

This fall, the nation’s elite real estate professionals will gather for the inaugural RP Elevate event, a premier conference designed to educate, inspire, and connect top agents, brokers, and industry leaders.

5 Must-Know Digital Advertising Strategies for Agents to Dominate Their Market

As a top real estate agent, staying ahead in the competitive market requires more than just exceptional listings and client relationships—it demands a strong digital presence.

Real Producers Franchisor Commits $3 Million to Combat Human Trafficking

In honor of Human Trafficking Prevention Month, The N2 Company (N2), the national franchisor behind Real Producers, has announced its latest round of philanthropic giving: donations totaling $3 million gifted to five leading nonprofits combating human trafficking.

2025: The Year to Get In Front of Real Producers

As 2025 approaches, one thing is crystal clear: hyperlocal connections are more vital than ever in the real estate industry.

7 Tips to Expand Your Negotiating Skills for Real Estate Success

Todd Lebowitz, CEO and owner of My Marketing Matters, shares seven top tips for real estate professionals to up their negotiating game. This article originally appeared in the August issue of DC Metro Real Producers.

10 Time-Saving Strategies for Salespeople

For successful salespeople, time management is crucial. In the article below, contributed by Wayne Salmans of Hero Nation Coaching, you'll learn 10 great strategies to help you get things done more effectively. This article originally appeared in the July 2024 issue of Alaska Real Producers.