In business, time is money—and for real estate professionals, the ability to scale often comes down to one thing: reliable support. Transaction coordinators, cold callers, marketing assistants, video editors, and admin help are essential, but finding the right people locally can be time-consuming, costly, and sometimes impossible.

That’s where Link Up BPO comes in. Founded by Roberto Saldana and his wife, Anahi, the company connects U.S. and Canadian businesses with top-tier talent in the Philippines, Latin America, Mexico, and beyond. From virtual assistants and sales support to specialized creative professionals, Link Up BPO gives business owners the leverage they need to grow.

“The world is digital now, and everyone is looking for great employees to help their business scale,” Roberto says. “We’re not a marketplace for talent—we’re a tailored staffing agency. We take the specific needs of our clients and go find the right people to match, no matter where they live.”

According to Roberto, different regions tend to bring different strengths. Brazil produces top developers, Argentina excels in design, Central America in admin and project management, and the Philippines is a hub for video editors. “We don’t just hire based on résumés either,” Roberto explains. “We look at how people communicate, how eager they are to learn, and whether they’re reliable.”

Unlike generalized hiring platforms, Link Up BPO builds curated teams and serves as the direct employer for the talent they recruit. The company handles HR, onboarding, contracts, payroll, and benefits, including health insurance, PTO, and holidays. “Our clients pay a single invoice, and we make sure their virtual assistants are supported, protected, and set up for success,” Roberto says.

For REALTORS®, that support is a game-changer. From transaction coordination and cold calling to marketing, social media management, and video editing, Link Up BPO provides reliable professionals who allow agents to focus on relationships and closings. Roberto knows the industry well—his first sales role was selling real estate media packages in the Bay Area, giving him a front-row seat to the needs of agents. 

In just three years, Link Up BPO has grown to more than 130 virtual assistants and continues to expand. The company operates training centers in the Philippines and is opening new offices in Nicaragua, providing opportunities to students and recent graduates while maintaining high standards for client service.

Behind that growth is a dedicated core team based in Nicaragua—Jose, Keyla, Sasha, and Marcela, Roberto’s executive assistant. “They’ve been with me through the ups and downs, and I couldn’t have built this without them,” he says.

“Our mindset is always client first,” Roberto continues. “But we also make sure to take care of our team. When people feel respected and valued, they deliver their best work.”

That philosophy is rooted in Roberto’s own story. Born and raised in Nicaragua, he grew up in a family with plenty of love but limited resources. As a kid, he and his cousins would pretend to run a business, imagining offices and teams of their own. After college and a series of jobs in the U.S., he landed his first remote sales role. With no experience but relentless determination, he proved himself—and soon found a niche connecting overseas workers with U.S. companies.

In 2022, Roberto and Anahi officially launched Link Up BPO. A month later, his father passed away. “That gave me even more drive,” Roberto says. “I wanted to build something for my future and my family’s future, and I knew this was something I could build from anywhere if I focused on serving clients and treating people well.”

Since then, Link Up BPO has grown into more than a company—it’s become a movement. Roberto has helped entire communities find work, including members of a church congregation in the Philippines who now thrive as video editors and virtual assistants. Clients have embraced that culture, often sending gifts and encouragement to their overseas teams.

“Many companies perceive offshore workers differently, but there’s no need,” Roberto says. “Whether someone is in Nicaragua, the Philippines, or the U.S., we’re all the same. There are amazing talent and amazing people everywhere.”

For Roberto, success is simple. “It’s not about money,” he says. “It’s about helping others grow and making sure that anyone who knows me takes something positive away—advice, support, even just a conversation. One word, one smile can change someone’s day.”

That belief has become the foundation of Link Up BPO’s motto: Talent Beyond Borders. By bridging the gap between business owners in the Bay Area and skilled professionals worldwide, Roberto and his team are helping top producers scale smarter while giving talented people across the globe opportunities they never thought possible.

To learn more about how Link Up BPO can help your business grow, visit https://linkupbpo.com.