Henry Espinoza of Alpha Roofing & Restoration

It's Time to Rethink Roofing

Henry Espinoza has been providing shelter from life’s storms for others all his life, first as a pastor and now as a roofer.

Henry Espinoza always knew he wanted to help people. Growing up in the inner city of Washington, D.C., he saw firsthand that no matter how little you have, there is always a way to help others. 

“My parents are Honduran and Guatemalan, and I am a first generation American,” Espinoza said. “I've seen my parents struggle and work multiple jobs to bring food to the table. I've also seen them take people in, serve the community, and never waiver in tough times.”

Seeing how his parents cared for others sparked Espinoza’s desire to make an impact in people’s lives.  When he graduated high school, he felt a calling to go to seminary to study theology and biblical studies. While there, he recalled a pivotal moment that truly changed the way he viewed the world. 

“I was working as a custodian to pay for tuition, room, and board,” said Espinoza. “I would often have the night shift which consisted of deep cleaning bathrooms and vacuuming hallways. Because people weren't around, it was easy to slack off or be halfhearted with the tasks. I remember one night, I was cleaning the bathrooms after a big event and I called my mentor and told him that I felt like I was supposed to be doing something greater with my life. I will never forget what he told me. He said, ‘Today, nothing is greater than what you are doing. Because what you are doing today will determine what you are entrusted with tomorrow. How you handle this job will set you up for greater things. Tomorrow’s impact is directly connected to today's faithfulness.’”

After seminary school, Espinoza stepped into ministry full-time where he not only got to fulfill his goal of helping others, but he also learned to manage teams, budgets, systems, and processes. Combining that experience with other skills he learned growing up in a family of construction workers, and the career change from ministry to roofing didn’t seem like that far of a stretch. 

“My wife, Dianna, and I were always nonstop traveling and on the go,” said Espinoza. “Our honeymoon consisted of backpacking through Europe, visiting half a dozen countries. In the first three years of marriage, we set out to experience different countries and cultures including Spain, Israel, and Germany.” But as their focus shifted to starting a family, they began thinking of how they would build their legacy. “We felt led to step into the business world while still being rooted in building people’s lives and making an impact,” he said.   

For Espinoza, he leaned on the pastors and members of his church—Milestone Church in Keller—to learn how to best combine his passion for reaching people and building lives with his desire to start a business. They taught him that ministry is really about caring for people in a moment of loss, catastrophe, inconvenience, and practical necessity. A roofing business, if run the right way, can do the same. 

“In an industry that is notorious for insensitivity, unreliability, dishonesty, and ‘sales-y’ strategies, I set out to build something that accomplished meeting practical needs with integrity and a heart for the person… not just the profit,” he said. 

One such example of putting the person over the profit came when Espinoza was still fairly new to the roofing industry. He received a call from a widow asking if he would come out and look at her damaged roof. She explained that her husband was the one who handled repairs around the house, but that he had just died from complications due to COVID-19. When Espinoza came out to talk with her, he could tell that she was still very much in the grieving process. 

“I told her that I would temporarily fix the roof, so that she didn’t have to worry about it for a while,” Espinoza said. “I wanted her to know that it would be okay to put off a decision about it until she felt better. That’s when she broke down and told me how she had five different roofers come out to meet her, and they were pushing her into signing a contract when she didn’t know a thing about what she was signing. She was so scared about doing anything without her husband.” 

When the widow was finally ready to replace the roof, Espinoza walked the entire neighborhood with her, pointing out different roof types and colors. He knows that caring for his customers like that makes him and his business partners different. 

“You can get a roof from 7,000 different companies in DFW,” he said. “But it’s important that whoever you chose is some that will be there before, during, and after the project is completed. You need someone who is relational, not just transactional.”

To that end, Espinoza had some tips for all homeowners when it comes to preventive maintenance. 

“Most people are reluctant to get their roof looked at unless they have active leaks,” said Espinoza. “But it is highly recommended you get it checked out twice a year to give it a clean bill of health. Many times, even if there is storm damage, you may not need a full replacement if it’s been replaced within the last five years because it still has most of its useful life left. We know that a roof is not an exciting purchase, however we cannot negate the importance of the very thing that protects our most valuable assets and our families. We strive to provide solutions for people that marry quality work at a price that makes sense for families.”