Real Producers Means More Than Production
In real estate, numbers matter: Closed volume, transaction sides, units sold, rankings, awards…
At Real Producers, we’ve always been clear on how our platform exists to serve the top-producing agents in each market. But recently, in conversations with some of our top publishers from across the country, a powerful truth surfaced.
Yes, Real Producers is about top production. But it’s also about something deeper.
It’s about character.
Not Just Top Producers. The Right Producers.
Every Real Producers market has a data-backed list of the highest-producing agents. That list is where we start, but it’s not where we stop.
Our publishers were unanimous in this: they won’t feature just anyone simply because they qualify numerically. The agents highlighted in Real Producers magazines must represent more than production. They must represent integrity.
Professionals featured in the pages of Real Producers:
- Treat their clients with care and respect
- Treat industry partners and vendors like true collaborators
- Treat other agents (even and especially competitors) with professionalism
- Elevate the reputation of the industry in their market
After all, production might open the door, but character is what keeps it open.
Why This Standard Matters
Real estate is relational. A transaction might last 30 days, but a reputation lasts decades.
In an industry built on referrals, partnerships, and repeat business, how you show up matters just as much as how much you sell. In fact, the two are often connected.
The agents we celebrate in Real Producers understand that success is not just about closing deals. It’s about building trust.
They answer their phones.
They communicate clearly.
They honor commitments.
They do the right thing, even when it costs them.
Those are the professionals agents want to be on the other end of a transaction with.
Those are the professionals vendors want to get to know.
Those are the professionals clients recommend to their friends.
And those are the professionals Real Producers is proud to shine a light on.
A Community Built on Respect
Real Producers is more than a magazine. It’s a curated community.
Through our print publications and invitation-only events, we create space for high-level connections. But connection only works when there’s mutual respect in the room.
By holding the line on character, not just production, we protect each market's culture.
We’ve seen it firsthand:
- Agents building genuine friendships instead of rivalries
- Vendors forming long-term partnerships rooted in trust
- Industry leaders are mentoring others and raising the bar for everyone
Trust us, that doesn’t happen by accident. It happens by intention.
Raising the Bar for the Industry
There’s no shortage of rankings in real estate. Plenty of platforms celebrate the biggest numbers. What makes Real Producers different is this: we care about how those numbers were earned.
We believe the real leaders in this industry are the ones who win with integrity. The ones who are respected behind closed doors, not just recognized on stage.
That’s the standard our publishers fiercely protect in every market.
Production Gets You Noticed. Character Gets You Featured.
Being among the top 300 or 500 real estate agents in your market is an accomplishment. It reflects discipline, consistency, and drive. But being featured in Real Producers means something more.
It means your peers respect you. It means your partners trust you. It means your name carries weight for the right reasons.
At Real Producers, we celebrate the top producers who make the industry better. And in the long run, those are the ones who truly lead.