Tap Into the Power of TikTok: A Real Estate Agent's Guide to New Local Leads

Woman holding cell phone

Do you wonder how TikTok could help your real estate business? Marketing expert Todd Lebowitz (My Marketing Matters) shares all you need to know in the following article, originally published in the June 2024 issue of DC Metro Real Producers.

You know the old saying about real estate: location, location, location! Well, the same can be said for your social media strategy! Established platforms are great, but you also need to venture into new online territory!

Do you think TikTok is just an app full of kids doing the latest dance trends? It might be time to take another look. Over 55% of US TikTok users are over 25 years old, and these days, the average adult uses the app for close to an hour every day.

From first-time buyers in their 20s to upper-middle-class professionals, a wide range of users are ready to see your content. But what makes TikTok beneficial from a content standpoint?

  • Hyper-local Reach: TikTok's algorithm prioritizes showing users content relevant to their location. This means your videos have the potential to reach highly targeted local audiences – exactly the people you want to connect with!
  • Engaging Format: Short, snackable videos are perfect for capturing attention spans in today's fast-paced world.
  • Organic Discovery: Unlike other platforms where organic reach can be a struggle, TikTok offers a level playing field. Even new accounts can go viral.

TikTok has Plenty of Social Similarities to Other Apps:

  • Content is King: Focus on creating valuable, informative, or entertaining videos that resonate with your target demographic.
  • Community Building: Respond to comments, answer questions, and participate in trends if they fit your interests.
  • Analytics and Insights: You can use TikTok’s data to refine your strategy.

Wondering what to post? Just think of content that most local homeowners are interested in, such as:

  • Local Flavor: Showcase the best aspects of the neighborhoods you specialize in. Highlight parks, trendy restaurants, or upcoming community events.
  • Quick Real Estate Tips: Bite-sized advice on the buying and selling process.
  • Virtual Tours "Lite": Give viewers a glimpse of listings with short, engaging videos.
  • Behind-the-Scenes Access: Take viewers along on your day, introduce them to your team, or show a lighter side of your real estate world.

If you’re still not convinced, consider this TikTok perk: Videos on TikTok don’t require professional editing or much preparation. The more authentic, real, and raw the content, the better! This translates to less time needed and more content being produced. You might even find yourself sharing your TikTok videos across other platforms as well!

With more than 25 years of experience, Todd Lebowitz is CEO and owner of My Marketing Matters, which he runs with his business partner Ram Devaguptapu. Together, they have grown the company to be a recognized leader in real estate marketing with more than 20,000 clients locally, regionally, and nationwide.