Why High-End Brands Are Returning to Print—And Why Your Business Should Too

coffee, croissant and a luxury magazine

In your industry—whether you’re a mortgage broker, home builder, stager, inspector, or any other business supporting the real estate world—one thing is clear: your success depends on relationships with the very best agents in your market.

So, how do you cut through the noise and make meaningful connections with the agents who are actually moving properties and driving referrals? The answer might surprise you: print.

That’s right. The marketing pros behind luxury brands, lifestyle publications, and niche media are going back to the tactile, trusted power of the printed page—and seeing results.

Stephanie Davis Smith, Chief Marketing Officer at The N2 Company, explains:

“In a digital world flooded with content, a beautifully crafted print piece feels like a curated experience—not just another scroll.”

And that moment can open doors to the most influential agents in your city.

Why Print? Why Now?

It’s not nostalgia. It’s strategy.

Leading brands like Bloomberg Businessweek, Vogue, and Vanity Fair have stayed in print or returned to it for a reason: print offers something digital doesn’t—credibility, longevity, and presence.

Print isn’t just seen—it’s kept. That’s why the best advertising doesn’t get tossed in the inbox or lost in an algorithm. It sits on coffee tables. It’s handed to a colleague. It’s remembered.

In Real Producers, your business isn’t surrounded by clutter. It’s featured alongside the stories of the top 1% of agents in your area—the same agents you want to work with.

3 Reasons You Should Be Advertising in Real Producers

  1. You're Reaching the Right People
    This isn’t a mass-market play. Real Producers goes straight to the elite agents in your community. These are the decision-makers, the deal-makers, and the referral hubs. By advertising here, you’re placing your brand in front of the exact people who can grow your business.
  2. Print Makes You Look Premium
    First impressions matter—and digital can only do so much. In a beautifully designed print magazine like Real Producers, your ad feels elevated. It positions your business as high-end, trustworthy, and established. You’re not pitching—you’re presenting.
  3. Diversify Your Marketing Strategy 
    While digital is essential, print offers a way to diversify your marketing efforts. By combining print and digital strategies, you can reach a broader audience and create a more dynamic marketing campaign. Whether you’re offering a limited-edition print product or using print as a complement to your digital presence, the two can work together to reinforce your brand message. We’ve built a full-service digital marketing agency in-house, for this exact reason. Hyport Digital gives you the best of both worlds.

Final Word: Be Where the Top Agents Are

Real estate is a fast-moving, high-trust industry. And if you want to grow your brand, it’s not about shouting louder—it’s about showing up in the right places, consistently, and with the right message.

Print gives you a way to do that with impact. When your brand is in Real Producers, you're not just another option. You're a trusted partner to the best in the business.

Want to reach the top agents in your area? Let's talk about how print can get you in the room—and keep you top of mind.