New Year’s Resolutions for Real Estate Agents

Realtor taking notes

Real Producers has curated a list of five New Year's resolutions for real estate agents to elevate their success in 2024.

In a single day, the world undergoes a reset of sorts, lending you the perfect opportunity for a fresh beginning. And considering the woes of the past year, economically speaking, a clean slate is something everyone could use.

Uncertainties still linger about the housing market's direction, and this makes now an ideal time to pause and evaluate what's working and what needs adjustment in your real estate business.

Whether it involves fixing your eyes on your goals, expanding your network and influence, or continuing education, we've curated a list of five New Year's resolutions for real estate agents to elevate their success in 2024.

Set Achievable Yet Challenging Goals

Want to increase sales? Looking for more work-life balance? Hoping to expand your network? Start visualizing what you want to achieve by the end of 2024. Write it down. Then work backwards to plan out exactly what it will take to get there. With all the busyness the new year brings, fixing your eyes on your goals will keep you from getting lost in the day-to-day hustle and bustle. If you’re not careful, you’ll look up and half the year will be gone. Have mini-goals to reach quarterly and be sure to celebrate your wins when they come!

Pick Up The Phone

Kickstarting the new year on a positive note involves simply grabbing your phone and initiating calls. Reaching out to new leads, reconnecting with old ones, or engaging your sphere of influence, this approach allows you to establish personal connections.

Be consistent. Set aside time daily to make a few calls or send a few texts. After all, you are in a relationship business. You never know if a person you haven’t spoken to in a while happens to know someone in need of your help.

Network Smarter

Making great connections with local businesses is a wonderful way to establish positive relationships and widen your overall sphere of influence. Top real estate agents need to be seen as pillars within the community – and promoters of the community – and this includes lifting up fellow business owners in your area.

Collaborations could come from a local hardware store, painters, plumbers, or ant of the many other services essential to new homeowners. Through these relationships, aim to secure exclusive discounts or coupons for your buyers and sellers. This approach to marketing holds as much significance as generating leads, emphasizing the constant priority of establishing authentic connections with your community.

Be sure to reference the amazing home services professionals who partner with your local Real Producers magazine, as they all come highly recommended by your area’s top agents.

Continue Your Education

Learning should never stop, especially in a field as fast-moving as real estate. Adapting and staying current is the name of this game. Put each second of your workday to good use. Lots of travel time in the car? There’s a podcast for that! For instance, get motivated and inspired to take action with the Real Producers Podcast. Tune in for advice that elevates you to the next level, featuring raw conversations with real estate trailblazers sharing their experiences overcoming adversity to dominate the industry. Call it a free course in making it big.

Keep Tabs on the Market

A crucial lesson from 2023? Stay informed about market dynamics. Your clients rely on you as a trusted advisor to guide them through smart, timely real estate decisions.

Maintaining a deep understanding of the market can set you apart from competitors if you’re able to really communicate your knowledge. This in itself can be a strong marketing tool. Email marketing still works well, but quick updates via Instagram and even TikTok can make a big splash. Having “insider information” will increase your ability to advise your clients while also preparing yourself for the future.

The opportunities the new year brings for a reset are invaluable. Amid housing market uncertainties, now is the ideal time for real estate agents to reassess. From goalsetting to lead generation to meaningful connections and continuous learning, 2024 is poised to be a busy and rewarding year in business. Cheers to a year of resilience, growth, and unparalleled success in real estate.